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Pebble Beach Surf Club

Pebble Beach Surf Club

Our collaboration with Pebble Beach Surf Club means a lot because it sits right at the intersection of everything we’re about—golf, ocean, and the pace of the coast. Pebble Beach carries a quieter surf energy that doesn’t try too hard, and we wanted to reflect that through simple Amble detailing—subtle logos, grounded colors, and pieces that feel like they belong there. It’s why this one feels at home in the pop-up. Not forced, not overbuilt—just a natural extension of the environment we’re inspired by.

To bring the collab to life, we kept it simple—everyday pieces that carry the story without overdoing it. A run of easy-wear hats and two core tri-blend tees, built to feel broken-in from the start. We tied it all together with our Amble wave mark alongside the iconic Lone Cypress—a small nod to the coastline that defines the place. Nothing loud. Just the right details to capture the feel of Pebble and let it wear naturally, wherever you take it.

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